Nicki Donlin awarded Prudential Real Estate's eCertified designation

March 25, 2008

PRUDENTIAL REAL ESTATE AWARDS PRUDENTIAL FIRST PROPERTIES SALES PROFESSIONAL NICKI DONLIN eCERTIFIEDâ DESIGNATION

    
Cazenovia, NY - Ever on the cutting edge of real estate technology, Prudential First Properties announced today that Nicki Donlin has received the distinguished eCertifiedâ designation from Prudential Real Estate Affiliates, Inc.  The Prudential Real Estate Network awards the designation to sales professionals who meet extensive criteria and complete the eCertifiedâ program training.  The training and certification process is designed to prepare sales professionals with the technological and "e-Based" business skills necessary to service the emerging market and changing needs of today's online consumer.

"Being an eCertifiedâ sales professional means that I have the know-how and technical confidence to serve my clients online or through email and provide real-time information 24/7," said Donlin.  "This is an important step in how we deliver service to our clients.  Knowing that I have Prudential Real Estate supporting my desire to deliver advanced technological services, as well as act as a trusted advisor, means that I have the opportunity to offer services that better meet the needs of my ‘time-starved' clients."

Tom Teelin, Prudential First Properties, said,  "Increasingly, consumers are doing business online. They are using the Internet for research and want to have the option of communicating on their terms. We are preparing our sales professionals to meet and exceed the expectations that come with this new way of conducting business by creating a designation that matches the growing home buyer and seller use of Web-enabled information sources.  When consumers hires a Prudential Real Estate Network eCertifiedâ sales professional, they can be assured they are working with someone who knows how to employ the most effective on-line communications and marketing strategies to deliver a less stressful, more efficient home buying or selling experience."

As an eCertifiedâ sales professional Donlin is required to have an understanding of the latest Internet marketing solutions available to promote and sell their customer's properties; use the latest office automation products for added efficiency and organization; understand and use digital imaging to bring added value to the home buying experience; be familiar with popular graphic file types and know how to use the files when sending electronic information to consumers.  Donlin uses the technology tools at Prudential First Properties to provide clients with the benefit of having an anytime, anywhere source of information regarding the status of their transaction, via e-mail, telephone or fax , while enjoying the peace of mind that comes with relying on an experienced and trusted advisor. eCertifiedâ sales professionals are set apart from their peers with:

  • Knowledge of leading Internet marketing solutions available to market properties.
  • The ability to generate, send and receive electronic documents and images.
  • Access to the latest in digital photography to enhance the home- shopping experience.
  • The discipline to return email communications in a timely manner.
  • An understanding of current technology options available to consumers to help them research important property and financial information.

Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business.  The real estate group markets franchises primarily to existing real estate companies.  As of December 31, 2005, there were over 2,000 franchise offices and more than 64,000 sales professionals in the franchise network in the U.S. and Canada.  All franchisees are independently owned and operated.  Prudential Financial's real estate group began offering franchises in 1988 and is now one of the largest real estate brokerage franchise networks in North America.

Prudential Financial companies, with approximately $568 billion in total assets under management as of June 30, 2006, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement-related services and administration, asset management, banking and trust services, real estate brokerage franchises, relocation services and, through a joint venture, retail securities brokerage services. For more information, visit www.prudential.com.